Ready to unlock the full potential of your retail strategy?
Whether you're launching a new product, reshaping your categories, or realigning your pricing, I’ll help you turn data into action — fast.
Category Management Strategy
Align products, pricing, and promotions with a strategic category plan that drives sales and shopper loyalty.
Assortment Optimization
Maximize shelf productivity and shopper relevance with a data-backed assortment tailored to performance and strategy.
Pricing Strategy Consulting
Unlock profitable growth with pricing frameworks that align value, margin, and shopper perception.
Promotion Strategy Design
Drive volume and ROI with targeted promotions aligned to shopper behavior, seasonality, and category goals.
3 FMCG Trends for 2025
Πώς αλλάζουν τα ελληνικά ράφια – value growth, private label & loyalty
UX Mistakes in Category Navigation
Παραδείγματα από κακές ροές αγορών που κόβουν conversions.
