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Category Management Strategy

Align products, pricing, and promotions with a strategic category plan that drives sales and shopper loyalty.

Assortment Optimization

Maximize shelf productivity and shopper relevance with a data-backed assortment tailored to performance and strategy.

Pricing Strategy Consulting

Unlock profitable growth with pricing frameworks that align value, margin, and shopper perception.

Promotion Strategy Design

Drive volume and ROI with targeted promotions aligned to shopper behavior, seasonality, and category goals.

3 FMCG Trends for 2025

How Greek Customers Buy – value growth, private label & loyalty

Can TikTok create demand?

Lessons from Dubai Chocolate and Karamolegos Carre in Greece

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